Brand Overview

Velvet Edge Entertainment is Windsor's premier event entertainment company, specializing in transforming ordinary occasions into extraordinary experiences. Based in Windsor, Ontario, we serve the greater Windsor-Essex region and beyond, offering a diverse portfolio of entertainment acts, party rentals, and event management services.

Brand Positioning

We position ourselves as the sophisticated choice for clients seeking elegance, professionalism, and unforgettable experiences. Our brand embodies luxury while remaining approachable and accessible to all types of events.

Target Audience

Corporate Clients: Companies seeking professional entertainment for events, galas, and team building
Wedding Couples: Individuals planning elegant, memorable wedding celebrations
Private Event Hosts: People hosting birthday parties, anniversaries, and special celebrations
Festival Organizers: Event planners managing large-scale public events

Color Palette

Our color palette reflects the elegance, sophistication, and dynamic energy that defines Velvet Edge Entertainment. Each color has been carefully selected to convey luxury while maintaining accessibility and visual impact.

Main Purple

Hex: #4F0E5B

RGB: 79, 14, 91

Usage: Primary brand color, headers, CTA buttons

Secondary Purple

Hex: #6D6281

RGB: 109, 98, 129

Usage: Supporting elements, gradients, subheadings

Dark Grey

Hex: #15171D

RGB: 21, 23, 29

Usage: Body text, dark backgrounds

Accent Orange

Hex: #FA5B01

RGB: 250, 91, 1

Usage: Highlights, accents, CTAs, energy

White

Pure White

Hex: #FFFFFF

RGB: 255, 255, 255

Usage: Backgrounds, negative space, text on dark

Color Usage Guidelines

Primary Combinations

Main Purple + White for maximum contrast and readability. Use for headers, navigation, and primary CTAs.

Secondary Combinations

Secondary Purple + Dark Grey for subtle contrast. Perfect for supporting text and secondary elements.

Accent Usage

Orange sparingly for highlights, important buttons, and calls-to-action. Never use as primary text color.

Gradient Applications

Main Purple to Dark Grey gradients for backgrounds, buttons, and hero sections.

Logo & Brand Mark

Download Official Logo Pack

Access our complete logo package with various formats, colors, and usage variations for marketers and affiliates.

Download Logo Pack

Logo Usage Guidelines

The Velvet Edge logo should always maintain its elegance and readability. The wordmark style reflects our sophisticated brand personality while remaining bold and memorable.

✓ DO

Use adequate white space around the logo
Maintain original proportions
Use on high-contrast backgrounds
Use white version on dark backgrounds
Ensure minimum size for readability

✗ DON'T

Stretch or distort the logo
Use on busy or low-contrast backgrounds
Add effects, shadows, or outlines
Change the color scheme
Use below minimum size requirements of 150px wide

Typography

Our typography choices reflect elegance and sophistication while maintaining excellent readability across all platforms.

Primary Fonts

Headers: Source Sans Pro
Body Text: Raleway

Typography Hierarchy

H1: 2.5rem - Main Purple (or White on Dark)

H2: 1.8rem - Secondary Purple

H3: 1.5rem - Dark Grey

Body: 1rem - Dark Grey (Raleway)

Small text: 0.9rem - Secondary Purple

Font Guidelines

H1 Headings: Always white when used on dark backgrounds, otherwise use Main Purple
All objects: Use right angles (0 border-radius) - no rounded corners
Gradients: Always flow from Main Purple to Dark Grey

Voice & Tone

Brand Voice Characteristics

Sophisticated: We speak with knowledge and refinement
Approachable: Professional yet warm and welcoming
Confident: We know our expertise and share it with authority
Enthusiastic: Our passion for entertainment shines through
Reliable: Trustworthy and dependable in all communications

Tone Examples

Website Copy Example:

"Transform your special occasion into an unforgettable experience with Velvet Edge Entertainment. Based in the heart of Windsor, Ontario, we provide a large portfolio of event acts, entertainment, and management services that will leave your guests mesmerized and in awe."

Service Description Example:

"Experience the beauty and thrill of our mesmerizing aerial silks act, where our skilled performers gracefully twist, spin, and soar through the air, leaving your audience captivated and in awe."

Key Messaging

Primary Message: "Windsor's premier entertainment company"
Value Proposition: "Transform ordinary occasions into extraordinary experiences"
Quality Promise: "Unforgettable memories for your guests"
Service Area: "Serving Windsor-Essex and Southeast Ontario"

UI Components & Elements

Buttons

Primary Button Secondary Button Accent Button

Button Usage Guidelines

Primary Buttons

Main actions like "Book Now", "Contact Us", "Get Quote". Use the purple to dark grey gradient for maximum impact.

Secondary Buttons

Supporting actions like "Learn More", "View Gallery". Outlined style maintains hierarchy.

Accent Buttons

Special promotions, urgent calls-to-action. Use sparingly for maximum effect with orange background.

Brand Standards & Guidelines

Consistency Requirements

✓ DO

Use the approved color palette
Use Source Sans Pro for headers
Use Raleway for body text
Use right angles (no rounded corners)
White H1 on dark backgrounds
Include proper logo placement
Write in our established brand voice
Ensure high-quality imagery

✗ DON'T

Use unauthorized colors or fonts
Use rounded corners or border-radius
Use wrong gradient directions
Mix different brand styles
Compromise on image quality
Ignore accessibility guidelines
Rush production without review

Accessibility Guidelines

All brand applications must meet WCAG 2.1 AA standards:

Maintain minimum 4.5:1 contrast ratio for text
Ensure all interactive elements are keyboard accessible
Provide alt text for all images
Use semantic HTML structure
Test with screen readers

Contact for Brand Questions

For questions about brand implementation or to request brand assets, contact:

Velvet Edge Entertainment
Windsor, Ontario
info@velvetedge.ca